Thursday, August 13, 2009

Commerically decorative

The day in the life of an individual touching any media source...inundated with logos, advertisements, visuals...this work by Colin Chillag has a graphical feel but pushes those conventions through repetition, color and placement...they are arranged in the picture plane off center...congealed and floating, but grounded by the logo on the left hand side, cut by the edge...

Color, value and shape are used to create the overall decorative shape...these small logos and lines are unified visually through overlapping and adjacent lines...the relationship between the background and foreground along the edges create interest and visual excitement...the way the white moves in and out...the light chroma car in the bottom, cloud in the top and shapes throughout the picture plane flow around the more intense hues...holding the diversity together into one.

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